One of the easiest steps in the planning process is choosing where to publish your offer. Which social media platforms and which traditional media channels? You'll need a combination but it's important to choose wisely based on your client persona. In this short episode we look at some of the major online platforms to help you make the best decisions.
In this episode we'll look at the process for auditing your marketing. How to find the holes in your plan, and identify just where...
Understanding what motivates people, their fears, frustrations, goals, and desires is the key to attracting the right clients to your business. In this episode,...
We all know to succeed in marketing takes persistence and courage, but what does that actually mean? In this episode we talk about how...