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One of the easiest steps in the planning process is choosing where to publish your offer. Which social media platforms and which traditional media channels? You'll need a combination but it's important to choose wisely based on your client persona. In this short episode we look at some of the major online platforms to help you make the best decisions.
One of the most frequent questions we get is 'should I boost a post' and, of course, the answer is 'it depends'. In this...
Copywriting pervades every element of your marketing, at every stage of the funnel and can make the difference between a good, campaign, a great...
We all know to succeed in marketing takes persistence and courage, but what does that actually mean? In this episode we talk about how...
