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One of the easiest steps in the planning process is choosing where to publish your offer. Which social media platforms and which traditional media channels? You'll need a combination but it's important to choose wisely based on your client persona. In this short episode we look at some of the major online platforms to help you make the best decisions.
Creating outstanding offers, compelling copy, and vibrant visuals is one thing. Knowing where to put them to reach the right audience is another. In...
Copywriting pervades every element of your marketing, at every stage of the funnel and can make the difference between a good, campaign, a great...
Understanding what motivates people, their fears, frustrations, goals, and desires is the key to attracting the right clients to your business. In this episode,...
