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One of the easiest steps in the planning process is choosing where to publish your offer. Which social media platforms and which traditional media channels? You'll need a combination but it's important to choose wisely based on your client persona. In this short episode we look at some of the major online platforms to help you make the best decisions.
We all know to succeed in marketing takes persistence and courage, but what does that actually mean? In this episode we talk about how...
One of the most frequent questions we get is 'should I boost a post' and, of course, the answer is 'it depends'. In this...
Understanding what motivates people, their fears, frustrations, goals, and desires is the key to attracting the right clients to your business. In this episode,...
