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One of the easiest steps in the planning process is choosing where to publish your offer. Which social media platforms and which traditional media channels? You'll need a combination but it's important to choose wisely based on your client persona. In this short episode we look at some of the major online platforms to help you make the best decisions.
Creating an offer is important. How you present that offer to your ideal customer is even more important. Getting this right will let you...
We all know to succeed in marketing takes persistence and courage, but what does that actually mean? In this episode we talk about how...
Understanding your ideal customer, their fears and frustrations, goals, desires and what interests them will help you create offers and marketing that inspires them...
