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Having a plan is key to having a successful marketing plan. In this six part series we'll walk through each step of the planning process to help you develop your own plan.
These are the steps we use at Orbit to create plans for our clients. The steps are..
Set Goals
Develop a client persona
Create an offer
Craft messaging and positioning
Choose marketing channels
Map out nurturing sequences.
The worksheet for step on is available HERE
What is PR, and how does it affect your brand and your business? These are the questions we discuss with Jessica Mudditt on this...
One of the easiest steps in the planning process is choosing where to publish your offer. Which social media platforms and which traditional media...
We all know to succeed in marketing takes persistence and courage, but what does that actually mean? In this episode we talk about how...
