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Having a plan is key to having a successful marketing plan. In this six part series we'll walk through each step of the planning process to help you develop your own plan.
These are the steps we use at Orbit to create plans for our clients. The steps are..
Set Goals
Develop a client persona
Create an offer
Craft messaging and positioning
Choose marketing channels
Map out nurturing sequences.
The worksheet for step on is available HERE
One of the easiest steps in the planning process is choosing where to publish your offer. Which social media platforms and which traditional media...
This is the 3rd part of our three-part planning mini series and we're looking at how to create your offer. If you've done the...
Video is the #1 medium for social media and for marketing generally. If you want to engage your audience and really build a connection,...
