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Having a plan is key to having a successful marketing plan. In this six part series we'll walk through each step of the planning process to help you develop your own plan.
These are the steps we use at Orbit to create plans for our clients. The steps are..
Set Goals
Develop a client persona
Create an offer
Craft messaging and positioning
Choose marketing channels
Map out nurturing sequences.
The worksheet for step on is available HERE
Creating an offer is important. How you present that offer to your ideal customer is even more important. Getting this right will let you...
This is the 3rd part of our three-part planning mini series and we're looking at how to create your offer. If you've done the...
Understanding your ideal customer, their fears and frustrations, goals, desires and what interests them will help you create offers and marketing that inspires them...
