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Creating an offer is important. How you present that offer to your ideal customer is even more important. Getting this right will let you communicate the benefits, the value, your ideal customer will get from working with you and is the biggest part of getting them to take action.
One of the most frequent questions we get is 'should I boost a post' and, of course, the answer is 'it depends'. In this...
The lack of any structured and automated lead nurturing is easily the number one gap in most marketing strategies we see and is the...
Understanding what motivates people, their fears, frustrations, goals, and desires is the key to attracting the right clients to your business. In this episode,...
