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Creating an offer is important. How you present that offer to your ideal customer is even more important. Getting this right will let you communicate the benefits, the value, your ideal customer will get from working with you and is the biggest part of getting them to take action.
One of the most frequent questions we get is 'should I boost a post' and, of course, the answer is 'it depends'. In this...
One of the easiest steps in the planning process is choosing where to publish your offer. Which social media platforms and which traditional media...
Copywriting pervades every element of your marketing, at every stage of the funnel and can make the difference between a good, campaign, a great...
