Latest Episodes
17
Choosing where to promote your offer
One of the easiest steps in the planning process is choosing where to publish your offer. Which social media platforms and which traditional media...
16
How to position your offer for maximum impact
Creating an offer is important. How you present that offer to your ideal customer is even more important. Getting this right will let you...
15
Crafting an offer that works.
This is the 3rd part of our three-part planning mini series and we're looking at how to create your offer. If you've done the...
14
Who is your ideal customer?
Understanding your ideal customer, their fears and frustrations, goals, desires and what interests them will help you create offers and marketing that inspires them...
13
Goal setting for a successful marketing campaign.
Having a plan is key to having a successful marketing plan. In this six part series we'll walk through each step of the planning...
12
Persistence and Courage in marketing.
We all know to succeed in marketing takes persistence and courage, but what does that actually mean? In this episode we talk about how...