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This is the 3rd part of our three-part planning mini series and we're looking at how to create your offer. If you've done the first 2 steps in the process (setting your goals and creating your client persona) this step is actually quite simple.
In the next episode we'll look at how to position your offer, which is much more complex.
Copywriting pervades every element of your marketing, at every stage of the funnel and can make the difference between a good, campaign, a great...
Understanding what motivates people, their fears, frustrations, goals, and desires is the key to attracting the right clients to your business. In this episode,...
The lack of any structured and automated lead nurturing is easily the number one gap in most marketing strategies we see and is the...
