This is the 3rd part of our three-part planning mini series and we're looking at how to create your offer. If you've done the first 2 steps in the process (setting your goals and creating your client persona) this step is actually quite simple.
In the next episode we'll look at how to position your offer, which is much more complex.
What is PR, and how does it affect your brand and your business? These are the questions we discuss with Jessica Mudditt on this...
One of the easiest steps in the planning process is choosing where to publish your offer. Which social media platforms and which traditional media...
Understanding your ideal customer, their fears and frustrations, goals, desires and what interests them will help you create offers and marketing that inspires them...