Understanding your ideal customer, their fears and frustrations, goals, desires and what interests them will help you create offers and marketing that inspires them to take action.
In this episode we look at the process to create a deep and rich picture of your ideal client so you can create marketing that gets you the best possible outcomes.
One of the easiest steps in the planning process is choosing where to publish your offer. Which social media platforms and which traditional media...
What is PR, and how does it affect your brand and your business? These are the questions we discuss with Jessica Mudditt on this...
In this episode we'll look at the process for auditing your marketing. How to find the holes in your plan, and identify just where...