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Understanding your ideal customer, their fears and frustrations, goals, desires and what interests them will help you create offers and marketing that inspires them to take action.
In this episode we look at the process to create a deep and rich picture of your ideal client so you can create marketing that gets you the best possible outcomes.
The lack of any structured and automated lead nurturing is easily the number one gap in most marketing strategies we see and is the...
Creating an offer is important. How you present that offer to your ideal customer is even more important. Getting this right will let you...
One of the easiest steps in the planning process is choosing where to publish your offer. Which social media platforms and which traditional media...
