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Understanding your ideal customer, their fears and frustrations, goals, desires and what interests them will help you create offers and marketing that inspires them to take action.
In this episode we look at the process to create a deep and rich picture of your ideal client so you can create marketing that gets you the best possible outcomes.
Creating outstanding offers, compelling copy, and vibrant visuals is one thing. Knowing where to put them to reach the right audience is another. In...
We all know to succeed in marketing takes persistence and courage, but what does that actually mean? In this episode we talk about how...
Understanding what motivates people, their fears, frustrations, goals, and desires is the key to attracting the right clients to your business. In this episode,...
